Clear is the New Clever

I went to a really interesting film premier last night at the beautiful Times Center in New York.  The Naked Brand is a movie by, amongst others, the breathtakingly energetic Jeff Rosenblum, who happens to be the husband of my friend and interior designer, Jena Marchione.

You will hear about this entertaining and thought provoking movie for sure. It examines what it means to be a successful brand in this new ("new" for those of us over 30!) age of transparent and immediate consumer access to information. While focusing on large corporations, I think it's essential message is that brands are now defined by what they do rather than what they say. Being transparent and honest with consumers vs. creating a curtain of pretty but shallow fizz through huge advertising campaigns is a valuable trend for all of us. The movie highlights how, more than ever, products with integrity combined with great customer service are the ones that lead the way today and into the future. I certainly try to make these two attributes the cornerstones of my business!